Performance never tasted so good.
When candy and a healthy lifestyle do go hand in hand. The search for snacks that are healthier and delicious is endless. This is why Snap Infusion was born. Founders Eric and Andrea Stoll questioned why people sacrifice function over flavor and launched their first product, SUPERCANDY, one of the first performance-driven, functional candy lines filled with B-vitamins combined with natural sugars for energy, key electrolytes to balance hydration, and antioxidants to form immunity protection. Later launching SMARTCANDY, a vitamin infused snack for kids.
As a veteran creative, Eric lead all creative and branding for SUPERCANDY and SMARTCANDY, from logo conception and design, packaging, website and digital activations and point of sale to merchandising, trade show build-outs and sales and marketing materials.
As the exclusive sponsor of the U.S. Ski and Snowboard team, Spartan Races and an official sponsor of The Yankees, Snap Infusion distribution was nationwide creating super-powered fans everywhere.