Pogo Lip Balm
Plumping up lip balm.
Lip balm is a crowded market indeed. Calling attention at shelf can really chap a brand’s a$#. To differentiate and call attention to the new lip balm brand, Lifetime helped them kiss the world with branding, website and product design, packaging, merchandising and in-store displays. Lifetime also supported POGO’s social campaigns creating assets that spoke to the vibrant, conscientious followers who were enthusiastic about the new refillable lip balm and flavors. “You da balm.”