Disrupting the jerky stereotype.
Breaking through decades-long reputation of beef jerky’s rough and tumble ways can only be done when you have the superior product to shift perception, taste buds and jaw bones. And, Perky Jerky is truly as good it claims. To elevate this bold and tender side of jerky, Lifetime helped catalyze the brand as the next-gen jerky company through “connected” creative and activations that helped Perk Jerky pioneer its niche as The Best Tasting Jerky On Earth. Work includes an entire creative rebrand including all new product packaging, merchandising and display, social media assets, trade show booth, swag and sales collateral.