Bringing optimal performance apparel to new markets.
With a genuine heritage in Swedish elements and endurance specific sports, Craft Sportswear develops high-quality performance sportswear for athletes of all levels. Craft Sportswear partnered with Lifetime to help expand the brand’s presence as creators of 'The World's Best Baselayer' in the North American Market.
Lifetime has been Craft Sportswears long-time brand partner- supporting outreach by creating engaging content to elevate the Swedish Brand. Our work includes the creation of a new e-commerce website due to launch this fall - which will enable the brand to interact more intimately with its audience offering a better user experience and dynamic content.
Additional marketing involvement includes the creation of digital newsletters, product catalogs for dealers and consumer, digital and print ads, digital displays at airport, billboards at key locations, trade show branding and merchandising, in-store signage and other sales and marketing support materials.